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University of Arkansas Hope Texarkana program garners awards for marketing initiatives

by Andrew Bell | November 10, 2021 at 10:00 p.m.
Pictured from left: Caley Pennington, graphic and web design coordinator, and Casey Curtis, communications coordinator at University of Arkansas Hope Texarkana. (Photo courtesy of Casey Curtis/UAHT)

HOPE Ark. -- The University of Arkansas Hope Texarkana College Relations Department was selected as the winner of two medallion awards at the regional National Council for Marketing & Public Relations Awards competition held this year in Hot Springs, Ark.

This year's Medallion Awards competition drew nearly 200 entries from more than 100 member colleges across District 4, which includes Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming. The Medallion Awards recognize outstanding achievement in design and communication exclusively among two-year community and technical colleges.

Judging was done by NCMPR peers and industry experts from one of NCMPR's six other districts.

The College Relations team consisting of Casey Curtis, communications coordinator, and Caley Pennington, graphic and web design coordinator, won a silver medallion for the Program Spotlight Magazine in the Book or Specialty Publication Category and a bronze medallion for the Chancellor Search Website in the Microsite/Landing Page category.

"Connecting current and future students with potential jobs, job responsibilities, and salaries of the programs we offer is the goal of the Program Spotlight Magazine," Curtis said. "The magazine has turned out to be a favorite piece for our recruiters. It helps students connect the dots between our programs of study and how they connect to the real world."

During the recent chancellor search, the College Relations Department built a dedicated website to aid in the process.

"We built the chancellor search website as a part of the plan to attract quality candidates to apply and to help them have a one-stop-shop to learn about the College and the Southwest Arkansas area," Curtis said. "The website turned out to be a great tool for the search process as it generated traffic from eight countries, one U.S. Territory, and 307 cities. More importantly, it helped the college in acquiring a world-class applicant pool for the position."

Print Headline: University of Arkansas Hope Texarkana program garners awards for marketing initiatives


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